When you’re managing social media, you might be spending a half an hour putting together a killer status. Then you may take an hour or two sifting through industry trends to for a relevant article to share on Twitter. Next, you might take an hour to make a couple of graphics to use on Instagram or Facebook. This all seems like a lot of work, right?
Crafting a consistent voice and bran on social media is a full-time job. Seriously though, it’s called being a Social Media Manager. Since the internet is an ever-changing place, anyone who manages social media needs all the time-saving tips they can get.
Tip 1: Repurpose your existing content for your different social media profiles.
If your brand is regularly creating webinars, blog posts, infographics, and solid Facebook Live content – then you have an advantage.
Now, I’m not saying that you shouldn’t be posting new high-quality content regularly, but if you have a webinar or blog post from years ago that is still converting it might be time to spotlight it again on social.
Tip 2: Schedule your posts.
Just like many of us entrepreneurs miss a meal because we are fully engrossed in work – have you ever found yourself looking at the clock at the end of the day realizing you didn’t send out that post you meant to… To compensate you struggle to put something together at the last minute.
That’s not exactly a fun place to be.
Sooo instead, try scheduling posts using a social media management tool, like Hootsuite or Latergram, to keep you on track even when you get busy. Scheduling tools provide the opportunity to post throughout the week without the pressure of coming up with captions in middle of your day.
Tip 3: Schedule time for responding to messages and comments.
Push notifications are great for staying ahead of a crisis, but they’re also a gigantic distraction. It is not necessary to pick up the phone every time it dings just because someone has interacted with you or your business.
I hear you saying: “But that’s my job! I have to stay on top of our social media activity!” I understand where you are coming from, except you also need to manage your social media presence efficiently. Processing every comment as it comes in is the opposite of efficient.
Rather, set aside 10 to 20 minutes every few hours to review your notifications and attend to any comments or messages that need it.
Tip 4: Share curated content.
Did you know you don’t have to solely rely on your own, unique content to create social media engagement?
Curating content is an essential part of social media marketing, and if you’re not doing it yet, it’s time to start. Curating exceptional content and sharing it with your followers saves Social Media Managers TONS of time. You can easily search for hashtagged content ahead of time and schedule it, just be sure to ask the creator or give credit where credit is due.
Tip 5: Keep notes.
Who knows when inspiration will hit?! You may come up with the perfect caption for a photo you don’t have yet while getting groceries. If you keep a running list of these strokes of genius, it will help make your monthly social media planning easier!
