Top 5 Pages Every Website Needs + Tips to Optimize Them

Your website is a super important part of your business. Whether you sell goods or services (clothing or coaching), your website needs to tell a powerful story about WHO you (and your team). HOW you help visitors, WHAT you offer, AND the best ways to buy from you/contact you.

Without a website that does these things, you likely will lose potential customers and miss out on revenue.

While I do have packages that are 3-page websites for people who are very budget-conscious, for most people, I recommend businesses have these five types of pages.

  1. Home
  2. About
  3. Services
  4. Contact
  5. Blog/Portfolio

These are the staples of a site that will bring you sales once you start promoting and sending visitors to it – if they are optimized.

So now I’m hoping you’re wondering if your pages are optimized?

Let’s start with the basics – what do I mean by “optimized”?

In this case, I don’t mean Search Engine Optimization (SEO) or anything technical like that – I’m talking about the basics. Does the user know what to do when they arrive?

What does this mean for each of the pages I recommend you have on your site?

Home Page

The main goal for your home page is to inform and give the user any easy way to find what they were looking for. 

Here’s how:

  • Easy to navigate Make the user experience on your website obvious and easy. Create a flow that shows a user where they are supposed to go and what they are supposed to do next.
  • Use a huge headline, be sure that the most important info is front and center.
  • Make your Call to Action (CTA) SUPER obvious Your home page will likely allow you multiple calls to action as a user scrolls down your page. Make it easy by making the buttons bold and easy to find; also, keep that menu bar in tip-top shape.

About Page

There are lots of reasons people might go to your about page:

  • They want to learn more about what your business does on the daily.
  • They want to learn about the owners and the team.
  • They want to work for your business.

The main thing is that they want more information. So how do you make an info-packed page like that work for you?

  • Put the info people want to see at the top – a user is on your about page because they are looking for more. Whether that’s more connection with your business or more information about the business.
  • Be sure to include a CTA – you have to tell people the next action you want them to take. If you want them to contact you, say so if you think they should learn more about your programs, take them to services.

Services Page

The product & service pages are your KEY pages. These should help convert someone who stumbled upon your content to a client. Because of this, you will likely spend the most time tweaking and updating these pages – so the customer experience is straightforward and full of easy to digest information.

  • USE CTAs Make your CTAs super obvious – your users really do need to know how to buy. If getting to the purchase is too complicated – you will lose viewers. 
  • Do you have images and graphics that help tell your sales story? When it comes to websites, people definitely judge you based on the quality of imagery 
  • The amount of information you provide for each product needs to directly correlate with the price – small ticket item/less info, high ticket item/more info.

Contact Page

This will look different based on your type of business, so be sure you list the info your customers need to ask you questions and find your business.

  • Physical Address
  • Email address (usually and info@ or hello@)
  • Phone Number
  • FAQ section
  • Contact Form
  • Live Chat (if that’s something you want)

Blog or Portfolio Page

Your blog is an amazing place for you & your brand to connect with your audience. You can feature products, respond to FAQs – if you have or need to keep a portfolio, this is a great place to feature your work, explain why you made certain stylistic choices, and show the process.

A blog is a place for you to tell a story. Even if you’re not a personal brand, a blog is a way for you to capture people’s attention and make your audience feel connected with you.

You can optimize this page by making sure you’re key words are killer and using the categories and tags options for organizing your posts your website gives you.